business but still friendly and welcoming

Ebbeflut-coaching is a very special business-concept. getting coached on a boat (kerstin herself lives on it too), even having the chance to live there when you feel like you need a break is a wonderfull offer. Because of this very personal businessmodel it was important to me too keep it professional and clean, but still give it a personal, warm and humane touch.
Putting shapes together is like the job of coaching. creating almost finished illustrations and icons makes the viewer put together the shapes on their own. Just like coaching does to the client.

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warm and welcoming inside and out

Bringing the Deisgn on paper is one thing, but it is just as important to bring the same tonality into the business. Creating a guide-system for the ship was part of that.

many alternatives

Finding a suitable look for an unfinished business is very difficult. It was a challenge to not get too designy, but not too esoteric. Making a friendly, humane and yet professional design.

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the workshops

Finding a suitable look for an unfinished business is very difficult. It was a challenge to not get too designy, but not too esoteric. Making a friendly, humane and yet professional design.

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